---
title: "About"
description:
  "Zuplo is fully-managed API Management designed for developers. Add
  rate-limiting, authentication and more as fast as you can commit to git."
canonicalUrl: "https://zuplo.com/about"
sourceUrl: "https://zuplo.com/about"
pageType: "company"
generatedAt: "2026-04-22"
---

# Building the Future of API Management

> Zuplo enables developers to do more by doing what they love, using their
> coding superpowers to deliver better products. Founded by veterans from
> Microsoft, Facebook, Stripe, and Auth0, Zuplo is on a mission to democratize
> API Management — making it affordable, accessible, and a no-brainer for every
> engineering team.

## Our Vision

### Democratizing API Management

We want to democratize API Management and make it a no-brainer decision for
every business. We do this by solving the real problems facing engineering
teams, and making API Management affordable and accessible — no need for a week
of training or an army of consultants.

By improving the end-to-end developer experience, we allow you to move faster,
save time, and reduce costs.

- **Do More By Doing What You Love** — At the heart of Zuplo is a respect for
  developers' skill sets and toolkits. Unlike other platforms, Zuplo enables
  developers to always work with familiar tools and stay in their personal flow.
  We are not replacing their practices and processes; we are enabling them to do
  more by doing what they love.
- **Designed for the Developer Journey** — Every decision we make is made with
  the aim of improving the developer experience. We will continue to remove the
  pain and complexity that stands between developers and achieving their goals.
- **All Access PaaS** — By striving to deliver a service that makes
  understanding software simpler, we are inviting the next generation of
  developers to explore, learn, and discover the joys of software development.
- **Eyes on the Future** — With every decision we make, we are betting on the
  future and how we believe the world and the developer market will evolve. We
  always pursue the path of long-term gain, rather than avoiding short-term
  pain.

## Meet the Founders

Each member of our team brings unique knowledge, skills, and perspective. We are
on this journey together, and we work with a unified purpose.

### Josh Twist — Co-founder & CEO

Former Product Leader at Facebook, Stripe and Microsoft. Acquired Apiphany to
form Azure API Management and lead the Microsoft integration portfolio. Head of
Product, Facebook Music. UK Developer of the year 2009.

[LinkedIn](https://www.linkedin.com/in/joshtwist/)

### Nathan Totten — Co-founder & VP of Marketing

A specialist in building developer experiences. Early Auth0 employee responsible
for docs, quick start onboarding, and SDKs. Led the developer tooling and
experiences teams for the Salesforce Platform. Before Auth0 worked in product
and developer advocacy at Microsoft.

[LinkedIn](https://www.linkedin.com/in/nathantotten/)

---

If you are passionate, energetic, and inspired by what we are doing, check out
our open positions: [Join Us](/careers)

## Investing in Our Vision

We are proud to be backed by wonderful and inspiring investors. Their guidance
and support is enabling us to bring our true vision to life.

| Name               | Role                             |
| ------------------ | -------------------------------- |
| Ellen Chiza        | Zuplo Board Member, Boldstart VC |
| Claire Smilow      | Principal, BoxGroup              |
| Dimitri Sirota     | CEO, BigID & former CEO, Layer7  |
| Liu Jiang          | Formerly Sequoia and Dropbox     |
| Matias Woloski     | CTO, Auth0                       |
| Eugenio Pace       | CEO, Auth0                       |
| Kathi Rawnsley     | Partner, Lowenstein Sandler      |
| Vishal Joshi       | CEO, Joy                         |
| Martin Gontovnikas | Hypergrowth Partners             |
| Guy Podjarny       | Founder, Snyk                    |
| Wade Wegner        | Product, RapidAPI                |
| Jon Gelsey         | Former CEO, Auth0                |
| Federico Jack      | Investor, Auth0, Satellogic      |

## Contact

**Zuplo, Inc.** 600 1st Ave, Suite 330, PMB #29897 Seattle, WA 98104

|                   |                                               |
| ----------------- | --------------------------------------------- |
| General Inquiries | [info@zuplo.com](mailto:info@zuplo.com)       |
| Sales             | [sales@zuplo.com](mailto:sales@zuplo.com)     |
| Support           | [support@zuplo.com](mailto:support@zuplo.com) |
| Phone             | [+1 206 260 0320](tel:+12062600320)           |

## Next steps

- [Start for free](https://portal.zuplo.com/signup)
- [Read customer stories](/customers)
- [See open positions](/careers)