---
title: "How to Promote and Market your API: iPaaS"
description: "Learn about iPaaS and how you can list your API on them to help promote your API. We will dive deep into the different integration platforms around the web and compare them to find which how to get listed on them."
canonicalUrl: "https://zuplo.com/learning-center/how-to-promote-your-api-ipaas"
pageType: "learning-center"
authors: "adrian"
tags: "API Marketing, Tutorial"
image: "https://zuplo.com/og?text=How%20to%20Promote%20and%20Market%20your%20API%3A%20iPaaS"
---
> What is an iPaaS? Should I list my API on an iPaaS? What are the options out
> there?

An often overlooked way of marketing an API is through an Integration Platform
as a Service, where you can potentially reach millions of new users. In this
post, I will cover why you should consider integrating into an iPaaS, and some
of the platforms you should consider.

## What is an iPaaS?

Integration platform as a service (iPaaS) is a set of automated tools that
integrate software applications that are deployed in different environments.
Large businesses that run enterprise-level systems often use iPaaS to integrate
applications and data that live on premises and in both public and private
clouds. Typically iPaaS platforms consist of some sort of GUI where users can
grab different integrations/plugins and hook them up together. Here's an example
from Zapier:

![zapier zap](/media/posts/2024-08-02-how-to-promote-your-api-ipaas/image-1.png)

## What does this have to do with my API?

How exactly do you think those services above are talking to each other? Many
iPaaS platforms simply stitch different APIs together and act as adapters
between the different services. If your API is one that lends itself toward
integrating with other platforms (ex. You are an email API, and your customers
would want to trigger sending an email from on some other SaaS), then you should
definitely consider becoming a partner in these platforms. Bonus points of your
API is unique to your category, it will help you stand out.

Typically, customers of the iPaaS already need to be paying for your service in
order to add it as an integration. This means that offering your API through an
iPaaS is essentially free marketing with a middleman that doesn't take a cut.

## Which iPaaS platform should I partner with?

From my understanding, all of these platforms do very similar jobs. They vary in
complexity (ex. how much coding you can/have to do) and UI, but fundamentally
operate similarly. Most iPaaS guides focus on a user's experience with the
platform, but don't focus on the provider experience. Here's a rundown of the
most popular iPaaS platforms I could find where you can easily hook up your API.

> Enjoying this blog so far? It's part of our full guide on API Promotion and
> Marketing strategies.
> [Check it out](/learning-center/how-to-promote-and-market-an-api)

### Make

![Make](/media/posts/2024-08-02-how-to-promote-your-api-ipaas/image-2.png)

In [Make's](https://www.make.com/en/partners) words: "Technology partners are
independent software vendors looking to retain, engage, and grow their customer
base through partnering with Make. We offer a program with many options to
collaborate as part of our global family of 1,500+ apps and scale your
integration offering to unprecedented heights." It's unclear how to integrate
with Make, but they have
[an application form](https://www.make.com/en/become-a-partner?type=technology).
What's interesting is that users can actually
[connect to your API directly](https://www.make.com/en/use-cases/build-custom-app-in-make)
via Make - so I assume building an integration would be simple.

### Celigo

![Celigo](/media/posts/2024-08-02-how-to-promote-your-api-ipaas/image-3.png)

[Celigo](https://www.celigo.com/) offers pretty deep support for API
integrations, going as far as to say they do
[API management](https://www.celigo.com/platform/api-management/). In their
words: "Embedding Celigo into your SaaS applications decreases development
cycles and costs while quickly delivering integrations to your end customers.".
You can check out their
[partnership application](https://www.celigo.com/partners/) and
[docs for APIs](https://docs.celigo.com/hc/en-us/articles/360047267771-My-API-basics).

### Integrately

![Integrately](/media/posts/2024-08-02-how-to-promote-your-api-ipaas/image-4.png)

[Integrately](https://integrately.com/) claims to offer 20M+ integrations for
1100+ apps. This platform has a lot of acclaim, so it might be worth partnering
with them. You can apply via
[this form](https://docs.google.com/forms/d/e/1FAIpQLSd6o58E4cnY3kKF2uHIsifhTQuwj4K6JyT-pljcK6V7Zs-phA/viewform).

### IFTTT

![IFTTT](/media/posts/2024-08-02-how-to-promote-your-api-ipaas/image-5.png)

[IFTTT](https://ifttt.com/) (IF This Then That) has been around for a while, and
they have a strong user and partner count to show for it. I appreciate how IFTTT
has a dedicated [partnership page](https://ifttt.com/partners) that highlight
the value they will bring to you. With 27 million users - you can hopefully find
at least a few users. To get started, you can
[read their docs](https://ifttt.com/docs).

### Pabbly Connect

![Pabbly](/media/posts/2024-08-02-how-to-promote-your-api-ipaas/image-6.png)

Not too much to say about this platform. It seems like building an API via an
integration is pretty straightforward if you follow
[these docs](https://forum.pabbly.com/threads/how-to-integrate-your-application-in-pabbly-connect-introduction-and-pre-requisites.2425/).

### Tray.io

![Tray.io/ai](/media/posts/2024-08-02-how-to-promote-your-api-ipaas/image-7.png)

[Tray](https://tray.ai/), like Celigo, also seems to offer some sort of
[API management](https://tray.ai/universal-automation-cloud/api-management) -
but I think this is centered around building an API directly on Tray. You can
check out their [partner program](https://tray.ai/partners) for more
information.

### Workato

![Workato](/media/posts/2024-08-02-how-to-promote-your-api-ipaas/image-8.png)

[Workato](https://www.workato.com/) also has a
[dedicated page](https://www.workato.com/partners/technology_partners) for
technology partners. They even have
[detailed docs](https://academy.workato.com/introduction-to-building-your-sdk-connectors?_gl=1*3p7fb7*_gcl_au*MjMxODM2NDk2LjE3MTAzMDg3ODY.)
on how to write connectors.

### Boomi

![Boomi](/media/posts/2024-08-02-how-to-promote-your-api-ipaas/image-10.png)

[Boomi](https://boomi.com/) seems to offer significant support for partners
looking to list APIs. They are also very highly rated from what I can tell, and
also offer some [API management](https://boomi.com/platform/api-management/).
You can learn more about
[becoming a Boomi partner](https://boomi.com/partners/become-a-partner/) on
their website.

### Zapier

![Zapier](/media/posts/2024-08-02-how-to-promote-your-api-ipaas/image-9.png)

Saving the best (or maybe just the most popular) for last - I had to keep you
reading somehow. [Zapier](https://zapier.com/resources/it) has a very
[rich developer platform](https://zapier.com/developer-platform/integrations),
with multiple way of building Zaps. Their partnership program is also quite
detailed - you can learn more about
[becoming a Zapier partner](https://platform.zapier.com/publish/partner-program)
on their website.

### Honorable Mentions Mostly because my hands started cramping

- [Cyclr](https://cyclr.com/api-connectors)
- [Pipedream](https://pipedream.com/)
- [Parabola](https://parabola.io/)

## Conclusion & Next Steps

Getting your API as an integration partner on all of these iPaaS platforms may
be difficult and require both time and engineering work - but being featured as
a partner in several iPaaS will help your brand recognition, and potentially win
you some customers. Much of the integration work needed might be inevitable
depending on your API - many customers will ask for native integrations with
other B2B SaaS platforms eventually, but you can now just point them to an iPaaS
platform you are partnered with.

If your API is less targeted towards low-tech employees and integrating with
other platforms, you might want to consider a
[Unified API](/learning-center/how-to-promote-your-api-unified-apis) instead.

Also consider reading our
[Ultimate Guide to API Promotion and Marketing](/learning-center/how-to-promote-and-market-an-api)
for a more holistic understanding of the problem.