---
title: "Creating a strong brand? \"Make it magic!\""
description: "Incident.io uses \"Make it magic!\" as the guide for the less quantifiable work that builds their brand."
canonicalUrl: "https://zuplo.com/videos/creating-a-strong-brand-make-it-magic"
watchUrl: "https://www.youtube.com/watch?v=UTUM12uWyLA"
date: "2025-03-04"
duration: "0:58"
pageType: video
---

# Creating a strong brand? "Make it magic!"

Incident.io uses "Make it magic!" as the guide for the less quantifiable work that builds their brand.

**Watch:** [https://www.youtube.com/watch?v=UTUM12uWyLA](https://www.youtube.com/watch?v=UTUM12uWyLA)

- Duration: 0:58
- Published: 2025-03-04