---
title: "How to choose a company value"
description: "Incident.io CPO Chris Evans shares a quick framework for deciding whether a value is worth adopting at your company."
canonicalUrl: "https://zuplo.com/videos/how-to-choose-a-company-value"
watchUrl: "https://www.youtube.com/watch?v=sRtWF5M5AcI"
date: "2025-03-12"
duration: "0:15"
pageType: video
---

# How to choose a company value

Incident.io CPO Chris Evans shares a quick framework for deciding whether a value is worth adopting at your company.

**Watch:** [https://www.youtube.com/watch?v=sRtWF5M5AcI](https://www.youtube.com/watch?v=sRtWF5M5AcI)

- Duration: 0:15
- Published: 2025-03-12