---
title: "Microsoft's first GTM for Visual Basic"
description: "Yuval Neeman on how Microsoft segmented the small 1990s developer audience for Visual Basic's go-to-market."
canonicalUrl: "https://zuplo.com/videos/microsofts-first-gtm-for-visual-basic"
watchUrl: "https://www.youtube.com/watch?v=eUcFntcxnJ4"
date: "2025-02-19"
duration: "0:58"
pageType: video
---

# Microsoft's first GTM for Visual Basic

Yuval Neeman on how Microsoft segmented the small 1990s developer audience for Visual Basic's go-to-market.

**Watch:** [https://www.youtube.com/watch?v=eUcFntcxnJ4](https://www.youtube.com/watch?v=eUcFntcxnJ4)

- Duration: 0:58
- Published: 2025-02-19