---
title: "Push hard to measure values!"
description: "Incident.io CPO Chris Evans on why their \"Make It Magic\" value persists even though it's hard to quantify."
canonicalUrl: "https://zuplo.com/videos/push-hard-to-measure-values-make-it-magic"
watchUrl: "https://www.youtube.com/watch?v=NOhfDDkiCII"
date: "2025-03-13"
duration: "0:41"
pageType: video
---

# Push hard to measure values!

Incident.io CPO Chris Evans on why their "Make It Magic" value persists even though it's hard to quantify.

**Watch:** [https://www.youtube.com/watch?v=NOhfDDkiCII](https://www.youtube.com/watch?v=NOhfDDkiCII)

- Duration: 0:41
- Published: 2025-03-13