Growth Marketing Lead

Zuplo enables developers to do more by doing what they love, using their coding superpowers to deliver better products.

We want to democratize API, AI and MCP management and make it a no-brainer decision for every business. We do this by solving the real problems facing engineering teams, and making working with these technologies affordable and accessible; no need for a week of training or an army of consultants.

By improving the end-to-end developer experience around building APIs, MCP servers and working with AI we enable our customers to move faster, save time, and reduce costs.

Important: We're only looking for folks in the UK, EU or US for this particular role. Additionally, you must have either experience as a developer or have previously worked in growth or marketing for developer tooling.

What we're looking for#

TL;DR?#

Want to get a feel for role, the company and understand more about who we're looking for? CEO & Co-Founder Josh breaks it down below:

More info#

If you love the idea of owning, building, executing and iterating on an innovative growth playbook in a high-velocity startup environment, this is the role for you!

As the Growth Marketing Lead at Zuplo, you’ll build and own the strategy for our direct business demand efforts across new and existing marketing channels.

Reporting directly to the co-founder & CEO, you’ll own the performance of core business KPIs for acquisition as well as partnering with our Sales and Developer Relations teams to execute campaigns.

We're looking for someone who can think strategically while also rolling up their sleeves to execute. You should be comfortable moving from high-level planning to hands-on implementation, running rapid experiments across different channels and approaches to find what works.

Responsibilities#

• Lead the roadmap for the Growth Marketing team to creatively capture the demand created through the brand awareness we built in the past 4 years, and to build pipeline for both our self-serve and sales-assist motions.
• Build a pipeline of creative experiments to run and optimize (including SEO/AEO, meetups/events, targeted intent-based outbound).
• Create and own campaigns end-to-end from ideation to implementation and analysis, in partnership with DevRel, Engineering and Design.
• Critically analyze all parts in the acquisition funnel, using insights to continuously test campaigns, calls to action, and content.
• Lead a culture of rapid experimentation across the website and new channels to reach our audience and continuously improve conversion rates.

Requirements#

• 2+ years of experience in growth marketing, preferably for Developer Tools companies that have self-serve or product-led growth models.
• Have worked in marketing at a developer facing company or previous experience as a software developer.
• Be analytical and experimental. An understanding of how to drive and measure impact through execution and iteration across multiple channels and can talk to us about doing this yourself, not just managing agencies.
• Understand how to create audiences and can show demonstrated impact of improving conversion rates through the user lifecycle.
• Scrappiness to get things done and willingness to take the lead in executing ideas, experiments and concepts. You have at least a couple of great examples of doing this in the past that you're proud of (doesn't matter if they failed!).
• Excellent communicator, in person and async who translates data into insights and can make fast decisions with sometimes incomplete information.
• Committed to being an awesome teammate. You work with appropriate urgency but are able to motivate cross-functional teams with your passion and vision.

Apply by emailing jobs@zuplo.com